I RUN THESO YOU CAN RUN THE BUSINESS.
I handle the systems stuff so you can stay focused on the work that actually makes money. Backend automation, custom CRMs, landing pages, dashboards, story sequences, carousels, and Miro content presentations. Pick the bottleneck, I'll run it.
> STACK
Tools I reach for when building, automating, designing, and running the business.
> FEATURED WORKS
11 featured engagements. The full archive of 56 is one click away.
> AUTOMATION.flow
The busywork, wired to run itself. A live Zapier workflow I built to move leads, data, and follow-ups between tools with nobody lifting a finger.
> BUILDS.dir
Web apps and internal tools I've shipped for operators and for myself.
// The whole account
Five headline numbers on one screen: ad spend, new-client cash, ROAS, cost per qualified lead and new clients, each against the previous period.
Whop Ads Tracker
- ▸Funnel and ROAS at every level: campaign, ad set and individual creative, so winners and drains are obvious.
- ▸A First touch | Last touch switch that re-scores the same sales under either credit rule.
- ▸Every count of people is clickable and opens exactly who they are, so no figure is a black box.
Delivery OS
A custom client-and-task CRM for teams juggling a dozen clients at once. Every task across every client on one board, each with an owner holding it and someone accountable for it, so nothing slips through the cracks and the founder stops being the bottleneck.
Revenue Command Center
Answers 'how's the business actually doing' in five seconds. MRR, cash collected, churn and LTV up top, a 12-month revenue curve, per-source breakdown, and an invoice table that flags exactly what's overdue. One screen instead of four spreadsheets.
Client Onboarding Portal
The gap between 'contract signed' and 'work started' is where clients get cold feet. This portal closes it: a live onboarding timeline, the client's own task checklist with due dates, and every signed doc and invoice in one branded page. No more chasing logins over email.
Content Calendar Engine
A month of content across five channels on one board, color-coded by approval state. The part clients love: they sign off from a share link, no login, no Slack thread. Approved posts slide straight into the scheduled queue. Built to kill the 'did you see my feedback' email.
Cold Outreach Tracker
Cold email only works if you can see what's landing. This tracker rolls every sequence into one board: open and reply rates, a full lead-to-won funnel, and a live feed of replies auto-tagged positive or later. You stop guessing which sequence to double down on and just read it off the screen.
AI Brief Generator
Paste a messy discovery-call transcript, get back a clean project brief: summary, goals, scope, budget and deadline pulled out, plus the open questions you still need answered. Turns an hour of post-call writeup into a sign-off-ready doc you can send while the call's still warm.
Booking + Payments Page
A booking page that takes the deposit before it holds the slot, so no-shows cost the client, not you. Pick a day, pick a time, pay, done. Stripe on checkout, instant calendar invite on confirm. Kills the 'when are you free' thread and the unpaid no-shows in one page.
DM Setting Funnel CRM
A CRM built for how growth operators actually sell: the DM. Every conversation flows through one setter inbox, tagged by stage from cold DM to booked call, with reply rates and a live funnel so no lead ever goes cold in someone's requests folder. Assign DMs across setters and watch the booked-call rate climb.
Client Success CRM
Winning the client is half the job; keeping them is the retainer. This CRM scores every active engagement on health, surfaces who's renewing and who's at risk before they churn, and puts program, MRR and renewal date on one roster. Built so a coach can protect recurring revenue at a glance.
Sales Pipeline CRM
A drag-clean deal board for coaching and agency offers. Leads move Applied → Call booked → Proposal → Won, each card carrying deal value, heat, and the one next action that moves it forward. Weighted pipeline totals per column, so you always know what's really in play this month.
Client Results Tracker
The asset every growth operator underuses: their own client results. This vault logs each win as a before-and-after, tags it video / written / case study, and turns it into a sales asset on demand. Big deltas up top, the quote underneath. When a prospect stalls, you send proof, not promises.
Modules Classroom
Custom course-modules platform replacing Skool. Finally exposes the watch-time data Skool hides from instructors. Admin-gated.
Meta Ads Tracker
Plain-English Meta ads dashboard. Live spend, ROAS, CPM and conversion deltas vs the prior 30 days, plus a campaign table that flags what to scale, hold, or kill. No more digging through Meta's UI.
> LANDING_PAGES.dir
High-converting landing pages for the whole booking journey: the pre-booking pages that turn a click into an application, and the post-booking pages that make sure the lead shows up warm and ready to buy.
- >Optimized for mobile: most leads book from their phone
- >Fast-loading, so warm traffic doesn't bounce before the CTA
- >One clear next step per page: book, confirm, or watch
- >Pre- and post-booking flows: opt-in, VSL, confirmation, thank-you
- >On-brand and matched to each client's offer
Scale Info
The main offer page for Aussie coaches, consultants and agencies. A guarantee-led headline, a Trustpilot rating and proof of 150+ businesses scaled sit above a VSL, so the lead is sold on the offer before they ever see the calendar.
Vertex Services
A two-step page for coaches and consultants: watch the VSL first, then claim a strategy call from live available times. One headline promise, one guarantee, one testimonial and no other exits.
Tizzy Essential Academy
The page a lead lands on after booking: confirms the call, sets expectations and gets them ready to show up. Dark, silver-accented and built to feel premium so the booked call stays booked.
Wealth University
The page a lead lands on right after applying: confirms the booking, sets the frame, and points them straight to the VSL to watch before the call. Designed so applicants show up warm and pre-sold, not cold.
Profit Lab
A confirmation page that locks in the booked call and kills no-shows: clear date and time, what to expect, and the one thing to do before showing up. Clean, single-focus, and built to protect the calendar.
ProfitStarts
An application-received page that turns dead time into momentum: confirms the submission, then guides the lead into the next-step video so they arrive to the call already bought in on the offer.
Beyond the Blue Collar
A registration page for a free live masterclass aimed at tradespeople who want out of a W2 job and into new construction. Speaks to one audience, makes one offer, and drives one action: save your seat.
I Love Setting
A page for aspiring appointment setters built on one promise: trained and placed with a paying client, guaranteed. Bold type, a clear path from interest to application.
True-Self System
A long-form video page for healers, coaches and seekers. Serif gold on dark, a headline that names the real problem, and one video that carries the pitch toward the next step.
Supercharged Doc AI
A guided funnel with a visible progress bar: Offer, Checkout, Access, Inner Circle, Group Consult, Booked. The lead always knows where they are and what happens next.
Diamond Glow Spa
A local-service page for a Huntington Beach spa covering facials, acne treatment and virtual skincare. Clear services, easy booking and a soft visual style that matches the brand.
Es Velano
A personal site for an executive virtual assistant offering operations support. Sets out who she works with, what she takes off their plate and how to get started.
> MIRO.dir
I help operators and coaches turn their content into clear, visual presentations on Miro. Offers, funnels and content plans mapped on one canvas, so a client can see the whole strategy and actually follow it.
Content Strategy Board
A full content plan laid out on one canvas: hooks, angles, offers and the product story in the order a client should say them. Instead of a messy doc, the whole strategy is something they can literally see and follow.
Offer & Funnel Walkthrough
The offer and funnel presented visually, stage by stage, from cold audience to booked call. Built to walk a client through exactly how the money moves, with every message and asset mapped to its place in the flow.
Client Content Presentation
A polished presentation board that turns a content deliverable into something a client actually understands. Templates, examples and next steps arranged as a guided walkthrough, so approvals happen faster and nothing gets lost in translation.
> WHOAMI
I'm Jess, a full-stack developer who builds the custom tools agencies, coaches, and growth operators run their business on: CRMs, dashboards, client portals, booking and payment flows, and the automations that tie them together. I've shipped 50+ engagements tied to $2.5M+ in tracked client results. I don't hand over a demo and disappear, I build things people use every day.
> TESTIMONIALS
Operators I've worked with, in their own words.
“Jess is a legend. She freed us up to focus on acquiring and scaling, the two highest-leverage things you can do.”
“Extremely talented. Hard worker. Plays at the level of the biggest names in the space.”
“Probably the best VA I've ever worked with. 10/10.”
“By far the most competent VA I've ever worked with. The absolute go-to.”
“Absolute goat. On time, high standard, really professional.”
> CONTACT_ME
LET'S SHIP SOMETHING.
Operators, founders, growth marketers. If you need someone reliable to run the back, hit me.
WHAT TO EXPECT
- 30 min on Calendly. No slides, no pitch.
- You tell me the bottleneck. I tell you whether I can run it, what it would take, and what's out of scope.
- If we're a fit, I send a 1-pager scope by EOD.
RIGHT FIT IF
- You're a growth operator, info-marketer, or agency owner shipping ≥$10k/mo.
- You need someone to OWN backend ops, not babysit.
- You can hand off context async (Loom, Notion, voice notes).
NOT A FIT IF
- You need a full-time hire (I work async, retainer or project).
- You want someone to “just do tasks” without judgment.
- Your offer isn't validated yet. I optimize, I don't invent.